1. LinkedIn Integration

LinkedIn Integration

Why Integrate LinkedIn with Recotap?

  1. Launch Campaigns:
      • Automation and Scalability: Streamline your campaign workflows with Recotap’s automation capabilities, enabling you to personalize your LinkedIn campaigns and scale effortlessly.
      • Campaign Delivery: Directly push campaigns created in Recotap to LinkedIn Campaign Manager for seamless ad delivery.
      • Targeting Precision: Use LinkedIn’s audience targeting capabilities (job titles, seniority, industries) to enhance campaign reach and impact.
      • Simplified Management: Gain a consolidated view of account performance by managing all LinkedIn campaigns directly within Recotap.
  1. Sync Data from LinkedIn:
      • Ad Performance Metrics: Retrieve key data points like impressions, clicks, and conversions to analyze campaign performance.
      • Audience Insights: Track engagement metrics for target accounts, helping refine strategies and scoring models.
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LinkedIn integration is a mandatory step to ensure seamless campaign delivery and robust data synchronization.

How to Connect Your LinkedIn Ad Account With Recotap

  1. Navigate to Integrations:
      • Login to your Recotap account.
      • In the Client Panel, go to Settings Icon > Workspace > Integrations.
  1. Connect Your LinkedIn Account:
      • Click on the LinkedIn dialogue box and select Connect.
      notion image
      • You’ll be redirected to LinkedIn’s login page.
      • Enter your credentials and select Log In.
      • Click Accept to authorize access.
  1. Configure the Ad Account:
      • You’ll be taken to the Configure LinkedIn page in Recotap.
      • Select the ad account under your LinkedIn Manager from the dropdown where you wish to run your campaigns.
      • Click Save to finalize the setup.
  1. Integration Complete:
      • LinkedIn will now appear as Connected in Recotap.
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LinkedIn Campaign Manager authorization tokens typically expire after 60 days. This is a standard security measure to ensure account safety and requires re-authentication periodically.

Handling LinkedIn Ad Account Token Expiry

When your LinkedIn Ad Account token expires, the integration is disrupted, affecting campaign management and performance tracking. Here’s how to fix it:
  1. A red warning banner appears at the top of the screen with the below message:
      • "Warning! Your LinkedIn Ad Account token has expired. Regenerate now."
  1. Steps to Regenerate the Token:
      • Navigate to the Integrations Dashboard in Recotap.
      • The LinkedIn integration tile will display an error message:
          • "Your account token has expired, please regenerate."
      • Click the Regenerate button.
  1. Re-authenticate with LinkedIn:
      • Log in to LinkedIn again and follow the same integration steps as above.
  1. Verify the Connection:
      • Ensure the LinkedIn tile shows Connected status after regenerating the token.