1:1 or 1:ManyABM Campaign? Find Your Fit

1:1 or 1:Many ABM Campaign? Find Your Fit

Recotap lets you run two complementary flavours of LinkedIn advertising:

1:1 Campaigns – one high-value account per campaign, built for surgical precision, personalisation and tight sales alignment.

1:Many Campaigns – up to 200 accounts in a single LinkedIn campaign, ideal for scalable awareness and efficient budget use.

Both live side-by-side, so you can blend them as your funnel evolves.

Feature-by-Feature Comparison

Feature	1:1 ABM Campaign Type	1:Many ABM Campaign Type
Targeting	Individual high-value accounts	Broader set of accounts bundled together
LinkedIn Integration	One LinkedIn campaign per unique account will be created	One LinkedIn campaign can hold ≤ 200 accounts
Campaign Volume	Single campaign in Recotap = One LinkedIn campaign per account in a single Campaign Group Example: 20 Accounts = 20 LinkedIn Campaigns inside One Campaign Group	Single campaign in Recotap = One LinkedIn campaign targeting up to 200 accounts together Example: 450 accounts = 3 LinkedIn Campaigns (≤200 each)
Ad Personalization (Dynamic Ads)	Supported	Not Supported
Landing Page Personalization	Supported	Not Supported
Static Ads	Supported	Supported
Budget Allocation	Higher daily budget i.e. minimum 10$ per account	Lower daily budget i.e. minimum 10$ per 200 accounts
Manual Budget Control	Via Campaign Group Budget Control (experimental) – can dip below $10, but recommended not to go below $3/account	Can be set at Campaign level
Frequency Capping	Coming Soon	Impressions- or clicks-based caps available
Location Targeting	Account-specific targeting (HQ and additional locations)	Selected locations are shared across accounts
Reporting	Account Level Reports are available	Account-level data appears after ≥ 3 impressions or 3 clicks per account (LinkedIn Threshold Limit)
Blocking of Accounts/Department/Title/Seniority	Allowed after launch once data populates	Same as 1:1
Account Padding (AI based Experimental Feature)	Supported to meet LinkedIn’s minimum audience size requirement i.e. 300	Not applicable
Use Case	Bottom-funnel, strategic engagement	Top-funnel brand lift

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Let’s Take a Few Scenarios as Examples to Choose the Best Campaign Type

🎯 Scenario 1: Precision Outreach to High-Value Accounts

Use: 1:1 ABM Campaign

Example

Let’s say you’re targeting 20 high intent accounts, each with a complex buying committee OR high potential deal size OR unique pain points. These are in late-stage pipeline or have recently shown high-intent signals (e.g., high intent page visits or demo requests or for consideration stage campaigns).

Why it works

One campaign = one unique account → equal budget and exposure.

Hyper-personalisation for ads and landing pages is achievable at scale.

Account-level geo-targeting (HQ + custom locations).

Instant granular reporting overruling LinkedIn threshold of needing minimum impressions/clicks as this method creates unique campaigns per account.

Daily bid floor US $10/account improves delivery & campaign performance.

Common challenges & Recotap fixes

Issue	Recotap remedy
It is possible that Accounts sometimes fail LinkedIn’s 300-member size rule	Account Padding uses AI-generated “dummy” accounts so the campaign still serves, but delivers most impressions to your primary account.
Total budget too steep at $10/account/day	Campaign Group Budget Control lets you lower bids (but keep ≥ $3/account to avoid under-delivery).

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Ideal for bottom-of-funnel acceleration, strategic RFP influence, sales-team hand-offs.

Watch a quick video guide to launch 1:1 Campaign

🌍 Scenario 2: Broad-Reach Brand Awareness

Use: 1:Many ABM Campaign

Example

Let’s say you're launching a new AI analytics product and want to build awareness across 450 mid-market IT firms in North America and Europe. The goal is to seed product awareness among ICPs with varied maturity.

Why it works

Consolidated delivery: Recotap creates 3 LinkedIn campaigns accommodating up to 200 accounts per campaign providing enough reach to target.

Lower budget threshold: Minimum $10 per 200 accounts (vs. per account in 1:1).

Mass-appeal creative ideal for webinars, reports or event buzz.

Shared geo-targeting keeps setup simple.

LinkedIn limit: one campaign can hold max 200 accounts and 100 job titles (combined include+exclude).

Common challenges & Recotap fixes

Issue	Recotap remedy
Large accounts monopolise impressions	Frequency Capping by impressions or clicks (e.g., 250 imps or 10 clicks) - Apply the rule to every account or layer on filters (revenue band, ICP match, etc.) so it only applies to the segments you choose.
Account-level stats delayed until 3 imps/3 clicks	Campaign-level stats (e.g., total clicks) are available immediately. Since 1:Many targets a broad list, you can let the campaign run longer and use frequency caps to spread impressions evenly. Account-level data will fill in over time; any account that never crosses 3 impressions or 3 clicks can be deprioritized and left out of the next stage.

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Ideal for top-funnel awareness, event promos, product launches, gated-asset downloads.

Watch a quick video guide to launch 1:Many Campaign

When to Choose Each Approach:

Pick 1:1 ABM if…	Pick 1:Many ABM if…
You have a shortlist of strategic, high-ACV accounts.	You want brand lift across hundreds of ICP accounts.
Deep personalisation and sales alignment are critical.	Resources are limited and messaging is generic or educational.
You can fund ≥ $10 per account (or use Campaign Group Budget Control).	You need cost-efficient reach with a single creative set.

Key Benefits at a Glance:

1:1 ABM:

Enables deep personalization, leading to stronger engagement with key accounts.

Facilitates alignment between marketing and sales teams through focused efforts.

Provides detailed insights into individual account behaviors and preferences.

1:Many ABM:

Allows for efficient scaling of marketing efforts to reach a larger audience.

Cost-effective, as the same content can be utilized across multiple accounts.

Useful for testing messaging and identifying responsive segments within a broader market.

Reporting Essentials:

Campaign type	Account-level data appears…	Campaign Level data & other reports appears…
1:1 Campaigns	Immediately within 1-6 hours (no LinkedIn threshold)	Within 1-6 hours (Metrics in the 48 hours are not finalized)
1:Many Campaigns	After ≥ 3 impressions or 3 clicks per account	Within 1-6 hours (Metrics in the 48 hours are not finalized)

LinkedIn applies the same 3 imps/3 clicks rule to job title, department, seniority, location and industry break-outs.

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To know more about reporting availability, please visit Campaign Reporting

Need More Guidance?

8 Types of ABM Programs

When Should You Start Account-Based Marketing?

Nurturing Leads & Accounts in ABM

Still undecided? Email support@recotap.com and our ABM specialists will help you calibrate the perfect mix of 1:1 and 1:Many campaigns.

1:1 or 1:Many ABM Campaign? Find Your Fit Feature-by-Feature Comparison 🎯 Scenario 1: Precision Outreach to High-Value Accounts Use: 1:1 ABM Campaign Why it works Common challenges & Recotap fixes 🌍 Scenario 2: Broad-Reach Brand Awareness Use: 1:Many ABM Campaign Why it works Common challenges & Recotap fixes When to Choose Each Approach:Key Benefits at a Glance:1:1 ABM:1:Many ABM:Reporting Essentials:Need More Guidance?