Onboarding Flow ( Quick Start )
Onboarding Flow ( Quick Start )
Optimize via Campaign Reports
The individual reporting section after a campaign launch can be accessed by clicking over the particular campaign.
The Reports section provides a centralized view to understand how your campaigns are performing across multiple dimensions.
Watch a quick guide on how to optimize the campaign via Reports.
Here's a breakdown of the tabs available:
Campaigns Performance
- Metrics Tracked: By default, Media cost, Impressions, Clicks are selected to give a graphical view that shows trends over time, enabling you to analyze the cost-effectiveness and engagement of your campaigns.
Below metrics can be selected too to give a graphical view.
- Conversions
- Avg. CPM
- Avg. CPC
- Avg. CTR
- Avg. CPV
Audience Performance
Get a granular view of how your audience is interacting with your campaigns.
You will find below segmentation under Audience Performance:
You will find below segmentation under Audience Performance:
Key filters:
- Accounts: See impressions, clicks, and delivery status at the account level. You can choose to allow or block delivery for any account.
- Titles: View engagement segmented by job titles.
- Departments: See which departments are getting reached.
- Seniority: Analyze delivery and interaction based on seniority levels.
- Industry: Track performance by industry verticals.
- Location: Monitor reach and engagement by geography.
- Unmatched Accounts: Identify accounts that didn’t have a valid LinkedIn page or there is no match.
This section is useful for understanding where your ads are landing and with whom.
Ads Performance
- Metrics Tracked:
- Media cost spent per ad
- Number of impressions and views
- Click metrics
- Video-specific metrics such as view rates and drop-off points (e.g. views at 25%, 50%, 100%)
- Use Case: Performance details by each ad creative, providing insights into which creatives resonate best with the audience.
Channel Performance
- Metrics Tracked:
- Media Cost spent per channel
- Impressions/Views
- Click Metrics
- Video-specific metrics such as view rates and drop-off points (e.g. views at 25%, 50%, 100%)
- Use Case: Compares performance across channels to identify which platform delivers the best ROI.
Launch Insights
The Launch Insights page provides a detailed report on the status of accounts that are part of the campaign. This section helps troubleshoot delivery and setup issues.
Tabs for Account Status
- Live Accounts: Accounts that have successfully gone live with Launch Time i.e. when the campaign was activated for that account
- Non-Targetable Accounts: These accounts within the campaign couldn't be targeted, likely due to lesser reach.
- Add Missing Data: Shows accounts that are not targetable due to missing values required for personalization. For instance, if a dynamic variable like Industry is used and certain accounts lack this information, those accounts will be listed here.
- Enrichment in Progress: Accounts currently being enriched with missing data in terms of HQ and LinkedIn page.
Search Bar
- Enables users to quickly find accounts by entering their domain or account name.
Export Options
For all tabs, you can export data for offline analysis or reporting. This functionality ensures seamless data sharing and storage for team discussions and decision-making.
By monitoring these metrics, you can assess the success of your campaigns and adjust strategies for better performance in the future.
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