13.3 1:1 or 1:Many ABM Campaign? Find Your Fit

1:1 or 1:Many ABM Campaign? Find Your Fit

Recotap lets you run two complementary flavours of LinkedIn advertising:

1:1 Campaigns – one high-value account per campaign, built for surgical precision, personalisation and tight sales alignment.

1:Many Campaigns – up to 200 accounts in a single LinkedIn campaign, ideal for scalable awareness and efficient budget use.

Both live side-by-side, so you can blend them as your funnel evolves.

Feature-by-Feature Comparison

Feature	1:1 ABM Campaign Type	1:Many ABM Campaign Type
Targeting	Individual high-value accounts	Broader set of accounts bundled together
LinkedIn Integration	One LinkedIn campaign per unique account will be created	One LinkedIn campaign can hold ≤ 200 accounts
Campaign Volume	Single campaign in Recotap = One LinkedIn campaign per account in a single Campaign Group Example: 20 Accounts = 20 LinkedIn Campaigns inside One Campaign Group	Single campaign in Recotap = One LinkedIn campaign targeting up to 200 accounts together Example: 450 accounts = 3 LinkedIn Campaigns (≤200 each)
Ad Personalization (Dynamic Ads)	Supported	Not Supported
Landing Page Personalization	Supported	Not Supported
Static Ads	Supported	Supported
Budget Allocation	Recommended higher daily budget i.e. minimum 6-12$ per account, however no mandate	Lower daily budget i.e. minimum 10$ per 200 accounts
Manual Budget Control	Via Campaign Group Budget Control (experimental) – can dip below $10, but recommended not to go below $3/account/day	Can be set at Campaign level
Frequency Capping	Impressions Or clicks-based caps available	Impressions Or clicks-based caps available
Location Targeting	Account-specific targeting (HQ and additional locations)	Selected locations are shared across accounts
Reporting	Account Level Reports are available	Account-level data appears after ≥ 3 impressions or 3 clicks per account (LinkedIn Threshold Limit)
Blocking of Accounts/Department/Title/Seniority	Allowed after launch once data populates	Allowed after launch once data populates
Account Padding (AI based Experimental Feature)	Supported to meet LinkedIn’s minimum audience size requirement i.e. 300	Available, however not commonly used
Use Case	Bottom-funnel, strategic engagement	Top-funnel brand lift

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Let’s Take a Few Scenarios as Examples to Choose the Best Campaign Type

🎯 Scenario 1: Precision Outreach to High-Value Accounts

Use: 1:1 ABM Campaign

Example

Let’s say you’re targeting 20 high intent accounts, each with a complex buying committee OR high potential deal size OR unique pain points. These are in late-stage pipeline or have recently shown high-intent signals (e.g., high intent page visits or demo requests or for consideration stage campaigns).

Why it works

One campaign = one unique account → equal budget and exposure.

Hyper-personalisation for ads and landing pages is achievable at scale.

Account-level geo-targeting (HQ + custom locations).

Instant granular reporting overruling LinkedIn threshold of needing minimum impressions/clicks as this method creates unique campaigns per account.

Daily bid floor US $10/account improves delivery & campaign performance.

Common challenges & Recotap fixes

Issue	Recotap Remedy
It is possible that Accounts sometimes fail LinkedIn’s 300-member size rule	Account Padding uses AI-generated “dummy” accounts so the campaign still serves, but delivers most impressions to your primary account.
Total budget too steep at $10/account/day	Campaign Group Budget Control lets you lower bids (but keep ≥ $3/account to avoid under-delivery).

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Ideal for bottom-of-funnel acceleration, strategic RFP influence, sales-team hand-offs.

Watch a quick video guide to launch 1:1 Campaign

🌍 Scenario 2: Broad-Reach Brand Awareness

Use: 1:Many ABM Campaign

Example

Let’s say you're launching a new AI analytics product and want to build awareness across 450 mid-market IT firms in North America and Europe. The goal is to seed product awareness among ICPs with varied maturity.

Why it works

Consolidated delivery: Recotap creates 3 LinkedIn campaigns accommodating up to 200 accounts per campaign providing enough reach to target.

Lower budget threshold: Minimum $10 per 200 accounts (vs. per account in 1:1).

Mass-appeal creative ideal for webinars, reports or event buzz.

Shared geo-targeting keeps setup simple.

LinkedIn limit: one campaign can hold max 200 accounts and 100 job titles (combined include+exclude).

Common challenges & Recotap fixes

Issue	Recotap Remedy
Large accounts monopolise impressions	Frequency Capping by impressions or clicks (e.g., 250 imps or 10 clicks) - Apply the rule to every account or layer on filters (revenue band, ICP match, etc.) so it only applies to the segments you choose.
Account-level stats delayed until 3 imps/3 clicks	- Campaign-level stats (e.g., total clicks) are available immediately. - Since 1:Many targets a broad list, you can let the campaign run longer and use frequency caps to spread impressions evenly. - Account-level data will fill in over time; any account that never crosses 3 impressions or 3 clicks can be deprioritized and left out of the next stage.

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Ideal for top-funnel awareness, event promos, product launches, gated-asset downloads.

Watch a quick video guide to launch 1:Many Campaign

When to Choose Each Approach:

Pick 1:1 ABM if…	Pick 1:Many ABM if…
You have a shortlist of strategic, high-ACV accounts.	You want brand lift across hundreds of ICP accounts.
Deep personalisation and sales alignment are critical.	Resources are limited and messaging is generic or educational.
You can fund ≥ $10 per account (or use Campaign Group Budget Control).	You need cost-efficient reach with a single creative set.

Key Benefits at a Glance:

1:1 ABM:

Enables deep personalization, leading to stronger engagement with key accounts.

Facilitates alignment between marketing and sales teams through focused efforts.

Provides detailed insights into individual account behaviors and preferences.

1:Many ABM:

Allows for efficient scaling of marketing efforts to reach a larger audience.

Cost-effective, as the same content can be utilized across multiple accounts.

Useful for testing messaging and identifying responsive segments within a broader market.

Reporting Essentials:

Campaign type	Account-level data appears…	Campaign Level data & other reports appears…
1:1 Campaigns	Immediately within 1-6 hours (no LinkedIn threshold)	Within 1-6 hours (Metrics in the 48 hours are not finalized)
1:Many Campaigns	After ≥ 3 impressions or 3 clicks per account	Within 1-6 hours (Metrics in the 48 hours are not finalized)

LinkedIn applies the same 3 imps/3 clicks rule to job title, department, seniority, location and industry break-outs.

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To know more about reporting availability, please visit Campaign Reporting

Need More Guidance?

8 Types of ABM Programs

When Should You Start Account-Based Marketing?

Nurturing Leads & Accounts in ABM

Still undecided? Email support@recotap.com and our ABM specialists will help you calibrate the perfect mix of 1:1 and 1:Many campaigns.

1:1 or 1:Many ABM Campaign? Find Your Fit Feature-by-Feature Comparison 🎯 Scenario 1: Precision Outreach to High-Value Accounts Use: 1:1 ABM Campaign Why it works Common challenges & Recotap fixes 🌍 Scenario 2: Broad-Reach Brand Awareness Use: 1:Many ABM Campaign Why it works Common challenges & Recotap fixes When to Choose Each Approach:Key Benefits at a Glance:1:1 ABM:1:Many ABM:Reporting Essentials:Need More Guidance?