6. Create Ads

Steps to Access Ads Dashboard

Dashboard Overview

• Draft & Active Ads: This tab displays all ads that are currently in the draft or active state.

• Archived Ads: Ads that are no longer in use and have been archived.

• All Ads: This tab consolidates all ads across active, draft, and archived states.

Main Features

1. Filters
• You can filter ads based on:
• User: Select the user who created or manages the ad.
• Created Date: Set a date range for when ads were created.
• Status: Filter ads by their state – Draft, Active, or Archived.
• Format: Choose the ad format, such as Static or Dynamic.
• Ad Type: Classify ads based on their purpose (e.g., display, video).

• Apply Filter: View filtered ads based on selected criteria.

• Reset: Clear all filters.

1. Ad List Table This section lists all the ads in an organized table format with the following columns:

• Use the drop-down in the Status column to change the ad's state:
• Active: Ready to get attached to a campaign.
• Archive: Move the ad to the archived list.

• Search: Quickly search ads by name.

• Export: Export the ad data for reporting or further analysis.

• Create New Ad: Start creating a new ad with the “+ Create New Ad” button.

Methods to Create Ads

Step 1: Start Creating an Ad

1. Access the Ads Dashboard:
• Navigate to the Content Hub >> Ads section and click on the "Create New Ad" button at the top right.

2. Fill in the Ad Details:
• Ad Name: Enter a descriptive name for the ad. (Required)
• Ad Format: Choose between:
• Display: For image-based ads.
• Video: For video-based ads.
• Landing Page Type: Select where your ad will redirect users:
• Smart Page: Personalized Landing Page link which will be pre-configured within the platform.
• Other URL: An external URL.
• If selecting Smart Page, use the drop-down menu to select the desired page.

3. Proceed: Click Next to move to the configuration stage.

Step 2: Configure Your Ad

Creative Options:

1. Upload Static Creatives: Click the Upload button to add ad assets.
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Follow this quick interactive guide on uploading Static Ads
• Supported Formats: Images in dimensions like 1080x1080 (mandatory), 1200x628, 600x900, 628x1200 & 720x900. Video dimensions would be 1200x1200 (mandatory), 1920x1080
• Bulk upload options are available for display ads. Ensure the .zip file contains only the supported file types (PNG, JPG, GIF, JPEG).
• If a creative for a specific dimension already exists, uploading a new one will replace the existing file.

Build Using Template: Use built-in templates to design your ad assets.

• Browse the available templates after choosing "Build Using Template". Each template is labeled, showing a preview to help you decide which one fits your campaign's tone and style.

• Select your preferred template and click "Next."

• Once the template is loaded, you'll enter the customization view.

• Adjust the background image by uploading or editing it as per your branding needs.

• Modify the logo to reflect your organization's branding by uploading your own.

• Edit any graphic elements included in the template to align with the campaign's theme. To use graphics, choose a template having graphic placement.

• Modify the pre-set texts in the template.

• Adjust text color using the color palette provided.

• Set your CTA text, such as "Learn More" or "Read More."

• Customize the button background color and button text color to match your brand guidelines or make the CTA visually appealing.

• The right panel shows a live preview of the ad as you make edits, ensuring you can see how the final design will appear.

• Navigate through different templates if needed using the navigation buttons.

• Once satisfied with the customization, click "Done."

• You’ll be redirected to the main ad configuration page, where you can save the ad as a draft or activate it for your campaign.

• You can click on “Manage Creatives” if you wish to re-customize the template.

1. Add Ad Content:
1. Headline: Enter an engaging headline (200 characters max).
2. Introductory Text: Add the main ad copy (600 characters max).
3. Description: Provide additional information about the ad (optional, 300 characters max).

2. Set Call to Action (CTA):
1. Select a CTA from the available options (e.g., Learn More, Sign Up).

3. Add Destination URL:
1. Enter the URL where users will be redirected upon clicking the ad.
2. Optionally, append UTM parameters for campaign tracking.

4. Preview Ad:
1. Use the Ad Preview section to see how your ad will look on desktop and mobile devices.

Step 3: Save or Activate Ad

1. Save Draft: If the ad is incomplete, save it as a draft for later edits.

2. Activate: Click Activate if all are set.

Steps to Edit and Clone Ads

Edit Ad

1. Access the Edit Option:
• Locate the ad you wish to edit in the Ads dashboard.
• Click on the three-dot menu (⋮) beside the ad name.
• Select Edit from the dropdown menu to update any of the fields.
• Save Changes.

Clone Ad

1. Access the Clone Option:
• Click the three-dot menu (⋮) beside the ad you want to replicate.
• Select Clone from the dropdown menu.

2. What Happens When You Clone:
• A new ad copy is created with identical settings, content, and creatives from the original ad.
• The cloned ad appears in the dashboard as a Draft, allowing you to modify it before activation.

3. Why Use Cloning:
• For A/B Testing: Create variations of an ad (e.g., change headlines or creatives) to test performance.
• For Similar Campaigns: Duplicate ads for different target audiences or platforms without starting from scratch.