Recotap Ad Specifications

Recotap Ad Specifications

1. Display Ads (Single Image Sponsored Ad)

• Image Dimensions:
• Mandatory: 1080 x 1080 pixels (1:1 square aspect ratio)
• Supported: 1080 x 1080, 1200 x 628, 600 x 900, 628 x 1200, 720 x 900 pixels

• File Size:
• Maximum: 5 MB

• File Type:
• Supported: JPG or PNG or GIF

• Text Requirements:
• Introductory Text: Up to 150 characters (recommended for better visibility). The maximum limit is 600 characters.
• Headline: Up to 70 characters (recommended); truncates if longer. The maximum limit is 200 characters.
• Description: Up to 100 characters (optional; visible on desktop only). Only required if using LinkedIn Audience Network (LAN).

• CTA Options:
Recotap supports predefined CTAs like:
• Apply
• Download
• View Quote
• Learn More
• Sign Up
• Subscribe
• Register
• Join
• Attend
• Request Demo

• Additional Requirements:
• Ensure images are high-quality and free from excessive text (less than 20% of the image area).
• Vertical images are only served to mobile users.
• Follow LinkedIn's ad policies for content compliance.

2. Video Ads

• Video Dimensions & Aspect Ratios:
• Landscape: 16:9 (1920 x 1080 pixels)
• Square: 1:1 (1200 x 1200 pixels; mandatory)
• Aspect ratio tolerance: 5%

• File Size:
• Maximum: 200 MB

• File Type:
• Supported: MP4

• Video Length:
• Minimum: 3 seconds
• Maximum: 30 minutes

Recommended length for optimal engagement: 15-30 seconds

• Frame Rate:
• Maximum: 30 FPS

• Video Sound Rate: Less than 64 KHz

• Text Requirements:
• Introductory Text: Up to 150 characters (recommended).
• Headline: Up to 70 characters (recommended); truncates if longer.

• CTA Options:
• Similar to single image ads: Learn More, Download, Sign Up, etc.

• Additional Recommendations:
• Focus on engaging content within the first 5 seconds.
• Include branding and a clear message.
• Optimize for mobile viewing.