Reports

 

Optimize via Campaign Reports

 
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The individual reporting section after a campaign launch can be accessed by clicking over the particular campaign. It provides detailed insights into various performance metrics.
 
Here's a breakdown of the tabs available:

Campaigns Performance

  • Metrics Tracked: By default, Media cost, Impressions, Clicks are selected to give a graphical view that shows trends over time, enabling you to analyze the cost-effectiveness and engagement of your campaigns.
 
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Below metrics can be selected too to give a graphical view.
  • Conversions
  • Avg. CPM
  • Avg. CPC
  • Avg. CTR
  • Avg. CPV

Audience Performance

You will find below segmentation under Audience Performance:
  • Accounts
  • Titles
  • Departments
  • Seniority
  • Industry
  • Location
  • Unmatched Accounts
  • Metrics Tracked: Impressions, Clicks, and Conversions for each segment.
  • Use Case: Helps identify which audience segments are performing best, allowing for optimization in future campaigns.
 
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Ads Performance

  • Metrics Tracked:
    • Media Cost
    • Impressions/Views
    • Clicks
    • Average CPM (Cost per 1,000 impressions)
    • Average CPC (Cost per click)
    • Average CTR (Click-through rate)
  • Use Case: Performance details by each ad creative, providing insights into which creatives resonate best with the audience.
 
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Channel Performance

  • Metrics Tracked:
    • Media Cost
    • Impressions
    • Clicks
    • Average CPM
    • Average CPC
    • Average CTR
    • Conversions
    • Average CPA (Cost per acquisition)
  • Use Case: Compares performance across channels to identify which platform delivers the best ROI.
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Launch Insights

The Launch Insights page provides a detailed report on the status of accounts that are part of the campaign.

Tabs for Account Status

  1. Live Accounts: These accounts are live within an active campaigns on LinkedIn. It displays the listin the following manner:
  • Account Name (e.g., Marlabs, Zaggle, Tvs Next).
  • Domain Name (Company website).
  • Launch Time (When the campaign was activated for that account)
  1. Non-Targetable Accounts: These accounts within the campaign couldn't be targeted, likely due to lesser reach.
  1. Add Missing Data: Displays accounts that cannot be targeted due to missing details such as the LinkedIn page URL or location, providing a field to input the required information.
  1. Enrichment in Progress: Indicates that data is still being refined to improve targeting.

Search Bar

  • Enables users to quickly find accounts by entering their domain or account name.
 
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Export Options

For all tabs, you can export data for offline analysis or reporting. This functionality ensures seamless data sharing and storage for team discussions and decision-making.
By monitoring these metrics, you can assess the success of your campaigns and adjust strategies for better performance in the future.